It’s Super Bowl ad time again. Advertisers of all stripes are vying for the attention of the 111 million viewers expected to tune in. The goal is to be the most-talked about ad over the water cooler – or Slack chatroom – come Monday morning.
From Steven Tyler de-aging for Kia to Amazon’s imagining of different voices for Alexa Authentic Donte Jackson Jersey , here are 10 ads that are likely to be talked about. And if you’re not interested in tuning it to watch the big game on Sunday, you can stream all of these ads ahead of time.
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Amazon
The internet giant’s founder, Jeff Bezos, stars in this 90-second comedic ad showing different celebrities including chef Gordon Ramsay, actress Rebel Wilson, singer Cardi B and actor Anthony Hopkins subbing in for the voice of Amazon’s voice assistant Alexa.
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Budweiser
Anheuser-Busch dispenses with its usual Clydesdales and puppies and instead goes with a 60-second ad that depicts Authentic Rashaan Gaulden Jersey , to the tune of ”Stand By Me,” the company’s program to provide water to areas in need.
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Bud Light
The beer brand’s recent ads have centered on a Game of Thrones-like universe that uses the meaningless-but-catchy phrase ”Dilly Dilly.” Now, in a 60-second ad running in the second quarter, the brand introduces ”Bud Knight,” a heroic character who is ambivalent about helping out in a battle.
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Coca-Cola
The soda maker strives to include everyone in its 60-second ad: people of different ethnicities, someone in a wheelchair and a person who uses the they/them pronoun are all shot at various locations in Mexico clutching or drinking different varieties of Coke.
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Doritos & Mountain Dew
The two Pepsico brands have linked spots that show a lip-sync battle between Peter Dinklage Authentic Billy Price Jersey , who lip syncs a Busta Rhymes song as a representative for Doritos Blaze, and Morgan Freeman, who lip syncs a song by Missy Elliott for Mountain Dew Ice.
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Febreze
Procter & Gamble’s air freshener tackles toilet humor with a 30-second ad airing in the second quarter. It purports to be a documentary about Dave, whose ”bleep don’t stink.” The kicker: Since your Super Bowl party guests are a bunch of not-Daves, you might want to take other precautions against bathroom odor.
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Kia
The automaker has enlisted Aerosmith lead singer Steven Tyler (who last popped up in a Skittles Super Bowl ad two years ago) to promote its Stinger sports car. In the ad, he drives backward so fast that he gets younger thanks to computer-generated magic. In a nod to advertising tropes Authentic Sam Hubbard Jersey , the ad also contains a subliminal message if you watch it backward; Kia helpfully provides this version online.
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Michelob Ultra
The Anheuser-Busch light beer brand has 30-second ads in the second and fourth quarters starring Chris Pratt . In one he runs and does yoga while singing along to ”I Like Beer,” a remake of a country song from the 1970s.
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Pepsi
The soda maker calls back to its past Super Bowl advertising efforts with Britney Spears, Michael Jackson, Celtics basketball player Kyrie Irving and Cindy Crawford in a 30-second ad airing right before the Justin Timberlake halftime show.
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WeatherTech
The maker of car floor mats shows footage of its new factory being built in a 30-second ad in the first half of the game. On-screen text reads: ”At WeatherTech, we built our new factory right here in America. Isn’t that the way it’s supposed to be?” It’s the fifth consecutive year WeatherTech has advertised during the Super Bowl that all of its operations are in the United States.
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This story has been updated to correct the name of the car in the Kia ad. It’s Stinger, not Stringer.
The Green Bay Packers have announced the departure of veteran defensive coordinator Dom Capers.
Defensive line coach Mike Trgovac and inside linebacker Scott McCurley were also let go.
The moves made earlier this week were announced by coach Mike McCarthy on Wednesday.
Packers president Mark Murphy said on Tuesday that McCarthy has the authority to fill the coordinator position without waiting for a new GM. Murphy is leading the search for a replacement for general manager Ted Thompson Authentic Malik Jefferson Jersey , who is moving to an advisory role with the team.
Capers had been defensive coordinator since 2009. Green Bay was fifth in overall defense in the Super Bowl-winning season in 2010.
But the defense slipped to 22nd in each of the past two seasons despite being stocked with high draft picks. Injuries have plagued the cornerback position.
More changes to McCarthy’s staff could be coming after the team finished below .500 and missed the postseason for the first time since 2008.
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