Brand Replica Marc Jacobs Bags, probably did not expect this brand to encounter so many problems today. LVMH holds 80% of MarcJacobs' shares, and LVMH Chairman Bernard Arnault has high hopes for the brand, hoping that it will continue to make large profits based on the main line annual revenue of up to $1 billion, and split the independent listing.
But after more than four years, MarcJacobs frequently reported some bad news. It started to go downhill. If the perfume business is not included, the annual income has fallen by more than half in the past three or four years.
Fashion industry is not uncommon, as long as you can find a suitable creative director, find a style that is fragrant, it is not impossible to make a comeback – everyone is very forgetful, fashion critics and consumers will not remember that this brand has more than one place. Chicken feathers. When you look at Gucci, who will remember the appearance of the "old" Gucci before Alexandro Michele took office in 2014?
However, Marc Jacobs's problem actually reflects the changes in sales methods and marketing methods in the high-end fashion industry in the past few years – the brand that keeps up with the beat can exaggerate the “V-shaped” rebound, and the brutality of the team is cruel for various reasons. The land fell into a situation of public criticism by the boss.
In the past, when we talked about cash cows, it was mostly handbags. In fact, the accessories department is of great significance to high-end fashion brands, and almost all well-made brands have at least one handbag we are familiar with. For example,Replica Celine Box Bag, and Gucci's "Bacchus" Dionysus. There is no single item that is better than the handbag. You can't be recognized by wearing Celine's clothes, but with the bag carrying it, everyone who cares a little about fashion can probably know about it. Therefore, the handbag itself is a billboard for walking.
